Your privacy is a top priority for UK businesses, organisations and charities which are preparing for new law changes in May 2018. In the media, more often we’re hearing phrases such as GDPR, data protection, opt-in consent, cookies and the right to be forgotten, but what does it all mean?

This rapid development of new ideas and terms brought on by our digital world can be confusing but you should be assured GDPR is a positive thing. It’s the new law that protects your personal information. It is the most important data protection regulation change in 20 years and it will  become law on Friday 25 May, 2018.

It is St Kentigern Hospice’s responsibility to ensure that the personal data you have given us is kept safe and only used in the correct way. We have an obligation to only ever communicate with you in ways you have told us is ok and that we only talk with you about things you have said you want to hear about.

One of the biggest changes is around obtaining consent to use personal data. The new requirement will impact on how the Hospice attains and renews consent. This means that we are contacting each of you to ensure we are fully aware of your wishes prior to this legislation coming into force. You may have already received this letter. At the Hospice we use personal data when we process any    donations given to us to make sure we are accurately recording our supporters fundraising. We   sometimes use your data to let you know about fundraising events that might be of interest to you as well as any appeals we may run.

We also need to record information about those who receive our Hospice’s care and support. Even if we visit you in the community and you do not come into the Hospice, it is still likely we will need to record information/data about yourself. The GDPR does not change the duty we have to protect the personal and medical information you share with us. This will always remain a priority for St Kentigern Hospice. The GDPR does create some new rights for individuals as well as strengthening some of the rights currently covered by the Data Protection Act.

We also never sell your information on to anyone – and there are no exceptions to this. Sometimes we might share your information with companies that work on our behalf, for example when we use a  mailing house to print and post some of our larger mailings, but all details are sent in a secure,  encrypted form and are never kept by them. You decide how and when we contact you and you can change this at anytime. You can also tell us not to contact you at all. We are very careful to keep our communication relevant and think about what we send to you.

If you would like to make changes to the way you receive information, please complete the form you will receive through the post or by  telephoning 01745 536022 or emailing mail@stkentigernhospice.org.uk